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SXSW is a Festival –Not Just A Conference
Is SXSW for Business or just a Boondoggle? That’s the wrong question. More than ever, I heard more folks debating if SXSW was good for business, or just a big party. Those who have attended the event...
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Altimeter’s Take: The Technologies That Matter from SXSW 2013
By Chris Silva and Jeremiah Owyang, Industry Analysts at Altimeter Group Technologies are Emerging at an Increased Rate –Making Tracking Harder than Ever SXSW is no longer about disruptive technologies...
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Index of 2013 Disruptive Technologies
Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger. One Line Goal: List disruptive technologies in 2013 on one page,...
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Social Networks by Revenue and Employees, Facebook Stands Above All
Above: Facebook’s employees hard at work in the open working conditions As an Industry Analyst my role is to identify trends, market forecasts and publish my findings in research reports. As such,...
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People on the Move in the Social Business Industry, March 5, 2013
At the start of each year, we often see a flood of new hires, as many are hired over Q4 for the new year. Find out who’s investing in social business by tracking who got hired, the savvy will examine...
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Meet the Investors of Social Networks and Social Media
Which VC invested the most frequently in Silicon Valley Social Networks? Surprise! They’re from NY! This is part of my continue industry analysis of the changing digital space (see all posts tagged...
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People on the Move in the Social Business Industry, April 7, 2013
There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in....
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Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13
What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into...
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Index: List of Content Marketing Software Vendors
Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica...
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Altimeter’s Four Disruption Themes for Business
Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy. I’m personally proud, that our research team can come together as one unit to do...
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Altimeter Open Research: Organizing for Content Marketing
Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies. In fact, our list of Content Marketing Software startups has...
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Blue Ocean Opportunity: Branded Collaborative Economy Software
A market opportunity for the innovative entrepreneur and visionary VC, a new market awaits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity, and want to...
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The Next Phase of Social Business is the Collaborative Economy
Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m...
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Altimeter Research: Social Business Spreads Across The Enterprise
Altimeter Data Above: Social spreads further to the edges in Hub and Spoke, and Distributes to Multiple Hub and Spoke, aka “Dandelion” Social Business Evolution Spreads In Corporations Altimeter’s...
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The Three Market Drivers: Causes for the Collaborative Economy
Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why?...
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Dear Brands, Our Relationship has Changed
Dear Brands, I want an open relationship. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end up buying your product, I want to use it with others to...
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Social Business Buyers Invest in Scaling
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and...
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Resources: Converged Media, Integrating your Paid, Owned, and Earned
Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share...
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Google better organizes our world –and sells us back the experience
Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped...
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Why Social Business Headcount Decreases Before Radically Expanding
Above Image: Headcount of social business (circled in orange) slightly decreases before large growth. Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social...
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